Heliot Emil

For Heliotrope Emil, I worked as a freelance entity, assisting with public relations and event coordination for the SS25 collection. My responsibilities included overseeing the successful distribution of PR packages and organizing key elements of the influencer dinner and after-party, held at Seliencio Club in Paris. This event was part of a broader collaboration with Outlander Magazine, which helped amplify the brand's presence and visibility within the fashion and influencer community.

Freelance PR & Event Support

Brand Visibility & Media Relationships

• Effective PR Package Distribution: I learned the importance of curating PR packages that capture the essence of the brand and appeal to the right influencers and media. Timing and presentation are crucial for generating buzz and creating a sense of exclusivity around the collection.

• Collaborations for Broader Reach: Partnering with Outlander Magazine demonstrated the power of media collaborations to increase a brand's reach and visibility. It showed how aligning with the right media partners amplifies your message and connects you with a wider audience.

PHOTOS BY JULES NHAT