Messy Nessy Chic

Content Creation

At Messy Nessy Chic, I served primarily as a Content Creator, developing engaging and innovative content across various digital platforms. My responsibilities included crafting compelling stories for social media, blogs, and email campaigns, all while ensuring consistency with the brand’s unique voice and aesthetic. I executed creative campaigns that increased brand awareness and engagement, utilizing SEO best practices to improve our content’s visibility. Additionally, I leveraged visual content such as videos and infographics to capture attention and convey our messages effectively. Collaborating closely with our founder to ensured our content strategies were cohesive and aligned with our overall brand objectives. By staying updated on the latest digital marketing trends, I continually provided fresh and innovative ideas to keep our content strategy dynamic and effective.

Project Management

At Messy Nessy Chic, I led the planning, execution, and completion of our bookstore opening, Messy Nessy's Cabinet, ensuring we met all scope, quality, time, and budget requirements. I managed and motivated our talented team, allocated resources efficiently, and developed detailed schedules to keep us on track. Throughout the project, I found myself constantly learning new skills and mindsets, pushing myself against unrealistic deadlines, but still managing to meet them. I maintained open communication with stakeholders, providing regular updates and resolving any issues promptly. Additionally, I oversaw budgets and ensured our deliverables consistently met the highest quality standards and exceeded client expectations.

Product development

During my time at Messy Nessy Chic, I had the opportunity to explore all creative elements of the business through product development. Initially, I focused on merchandise that reflected the unique MNC community, creating untraditional tote bags, caps, journals, prints, and t-shirts featuring public domain imagery from popular published articles. Over time, my role evolved, and I began integrating more innovative ideas to expand our product line.

One of my most notable achievements was project managing the opening of our first on-site store, Messy Nessy’s Cabinet, where I applied my artistic skills to enhance our product offerings. I even had the brilliant idea of transforming our best-selling book into a card game, which became a major hit among our customers. This project, in particular, allowed me to combine my passion for art with my professional responsibilities, making it one of my favorite adventures at MNC.